Way back when in an iPad free world, a pack of Crayola crayons and a piece of paper were the lifeline of every parent. All hail the restaurants that provided these tools of distraction at the very moment of teetering hunger induced meltdowns or the colourful discovery at the bottom of a bag when a 5 minute wait for something turned into 20 minutes. Oh the joy a child could receive from those four vibrant shades; tomato red, cobalt blue, emerald green and acid yellow- the perfect accompaniment to carefree innocence and fun. Well this season designers have also hit the crayon box and whilst bright colours are nothing new when it comes to summer, the focus is on the fresh and playful palette of primary shades associated with those joyful sticks of coloured wax. In a world where the going just keeps on getting tougher, the injection of these bright colours into the season ahead is not only refreshingly invigorating but their playful credentials are loaded with some much needed optimism. Here’s our pick of paint box brights courtesy of Rue de Femme and Just Female all available from WSd HQ or online

Like an explosion in the chicest of paint factories, the Rue de Femme Fly sweat is a mood enhancing display of colour. The exquisite embroidery pops against a dark backdrop, whilst gold hardware detailing elevates this beauty to extra special realms for more decadent sweater vibes.  An all rounder, the Fly is a worthy sartorial investment that will take you through every season- what could be better than a rainbow in the depths of winter?! For effortlessly cool summer vibes team with the Mos Mos Sumner 7/8 white skinnies and box fresh white kicks.

Super Fly

Beautiful Embroidery


Summer Essentials

With the sun finally making an appearance, summer plans are beginning to take shape, yet with a calendar filling up faster than Fabio’s on a blisteringly hot day, bank accounts and wardrobes can begin to feel a little daunted. At WSd we don’t believe in fast throw away fashion and instead advocate investment pieces that you can rely on time and time again. Don’t feel pressured to buy a new outfit for every occasion, instead invest in one or two hard working pieces that will see you through this season and beyond, establishing their worth as the building blocks in your capsule wardrobe. The shirt dress is a versatile and universally flattering staple and Rue de Femme’s electric blue version has got everything going for it to take its rightful place as your ultimate summer piece. Twisted rope style edging adds a luxe vibe thanks to subtle metallic flecks, whilst a rope tie belt adds elegant structure. Brave bare legs and team with simple strappy heels and a clutch for wedding guest elegance that will comfortably see you through from day to night. For those occasions that are less formal yet still demand an air of chic sophistication, rework this wonder dress by teaming with the oh so dependable Mos Mosh white skinnies. A dress over jeans may seen daunting but it couldn’t be simpler to make this shirt dress work double time, simply leave  a few buttons undone from the waist down to create a fabulously floaty look that is oh so flattering on the hips.

Instant Waist

Dream Dress


Bold and entrancing, the Rue de femme side stripe jogger packs quite the crimson punch. As versatile as they are comfy, they work equally as well with heels as they do your fave kicks. Style al la Sarah and team with a tailored blazer for the ultimate sport luxe look.

Sport Luxe

From the moment Diane von Furstenberg introduced the wrap dress to the world in the 1970s its maintained iconic status.  At one time the style was aimed towards a more classic, office-appropriate look but since then it’s had a total revamp and gained cult trend status.  Just Female has taken the trend and run with it to new heights for 2018 with a super cute little number that has a beautifully elegant drape. This must-have also takes on the colour combination du jour with tiny pink polka dots adorning the dreamy green hue.

Styling Inspiration

Real Life Styling

Inject some vitamin C into your wardrobe with the Rue de Femme Jemma dress. Whimsical in style and sunshine yellow in colour, this beauty is the epitome of summer and will be your go to for every last minute BBQ or pub garden get together.

Sartorial Sunshine

Have you spotted the WSd window? It’s brightening up Bancroft and showcasing the perfect way to work this season’s primary palette!

A Lesson in Colour WSd style

Our Girls

Enjoy the sunshine beauties!

Rachel x

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