The fizz has been in full flow throughout April as this month my mum and dad celebrated their pearl wedding anniversary. So many memories have been made in those thirty years and even though they can’t remember my first word…there’s one thing they’ll never forget from 1988. At the very moment the church doors flung open on their big day they were hit with the headiest of floral scents thanks to an abundance of spring blooms that miraculously created a natural perfume you could only wish to bottle. One of my besties also chose this gloriously bountiful month to marry her beau (cue more fizz) and they wed a couple of weeks ago on Easter Saturday with the air full of blossom and promise. It’s the beautiful floral offerings at this time of year that makes a spring wedding so appealing. Of course as those invitations begin to mount, it’s only fitting that your outfit matches the optimism of the day and new kid on the WSd block Hope & Ivy is offering a breathe of the freshest of spring air. This British brand is ‘epitomised by beautiful embroidery and hand-drawn prints’ and we’re already in love with the collection sitting oh so pretty in HQ…
Marc Jacobs once declared, “There is never a wrong time for a polka dot” and his statement is certainly ringing true for the season ahead with black and white dots ruling the Spring 2018 runways. Against the breath-taking backdrop of a French garden, Rodarte showcased the timeless monochrome print in the form of ethereal tulle dresses whilst the addition of gutsy leather boots added some sass to the dainty dots. This Hope & Ivy beauty wouldn’t look out of place in the dreamlike Rodarte show thanks to the combination of romantic frothy ruffles and mini polka dot spots. A crochet lace trim running down the neckline adds a decidedly feminine touch to this elegant and flattering dress whilst showcasing the attention to detail upon which this brand prides itself.
Hope & Ivy founders Beth and Sarah ‘travel all over the world seeking inspiration” for their collections and this stunning wrap dress captures the richness of traditional oriental embroidery. All of the embroideries in the Hope & Ivy collection are handcrafted using artisan techniques and with this beauty delicately embroidered butterflies cascade from the bodice down through the skirt. The humble butterfly has majestic status in the fashion sphere and is often referred to as a “McQueen insect” with the legendary designer famed for using them to theatrical and dramatic effect, once declaring, “I have always loved the mechanics of nature and to a greater or lesser extent my work is always informed by that”. The delicate mechanics of a butterfly are captured in the shape and movement of this wrap number with a plunge neckline nipping at the waist with a tie and a tulip high low hem which flutters down to the ground. With such a beautifully intricate print etched onto one of the most flattering of cuts, its safe to say this dress is having the butterfly effect.
Hope & Ivy was conceptualised by Beth and Sarah’s “mutual love of beautifully crafted dresses, delicate embroidery, rich textures and a shared desired to create amazing must-have pieces that you can dance ‘til dawn in”. This midi dress epitomises the vision of the girl bosses at the helm thanks to gorgeous vintage inspired embroidery combined with a sophisticated silhouette. An open back and ruffle detailing on the back and sleeves add subtle movement to the structured body, whilst pops of coral against a mint coloured canvas ensure this beauty works hard whilst you enjoy the champers.
The Hope & Ivy Lace Embroidery Midi Dress is guaranteed to take the effort out of occasion wear shopping and will be your celebration go-to for years to come. Drawing inspiration from the sensory allure of a botanical garden, this beauty combines a plethora of intriguing textures with feminine lace frill alongside satin stitch embroidery and vintage button embellished sleeves. The pencil skirt made numerous appearances on the Spring/Summer 2018 catwalks and Hope & Ivy’s homage to the classic cut gives it a powerful feminine attitude.
Hope & Ivy revealed some behind the scenes shots from this epic SS18 collection and it’s clear to see that the far-flung inspirations behind each piece are embodied in every element of this contemporary British brand and brought to life in a London studio.
A Hope & Ivy design isn’t just a piece of occasion wear, it’s a work of art that has been carefully curated to be adored and treasured time and time again. This brand is the embodiment of femininity and designs individual pieces for every Hope & Ivy girl and “whether she’s dancing barefoot at a beach wedding in Ibiza, sipping champagne at a soirée in the country or dressed to kill at a London cocktail party, Hope & Ivy pieces can speak a thousand words so she doesn’t have to”.
All images credit to Hope & Ivy