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Summer Holiday Survival Kit

I recently found myself Googling “things to do during the summer holidays with children’, as my beau and I have promised our niece some aunty and uncle fun. In my quest for inspiration I  came across a GQ feature written by Sarah Turner aka The Unmumsy Mum, in which...

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Spotted in Seville

We may be mid heat wave but this week’s blog starts with a flash back to the coldest depths of January- the 9th to be precise and the day I turned a quarter of a century. Optimistic for a balmy summer I had suggested that a new pair of sunglasses would be a welcomed...

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Heatwave Chic

How many conversations about the weather have you engaged in this week?! It really is the topic du jour, probably because we can’t actually believe our luck that we’ve been basking in the good stuff for almost an entire week now. Well ‘basking’ isn’t necessarily true...

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Bang For Your Buck

The secret is officially out and the euphoric words are making waves across Hitchin and beyond…the What Sarah did sale has started! As with anything, there is an art to sale shopping and approaching it in the right way will ensure you get the most out of your money...

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White Wash

Is there anything better than the sight of a freshly bathed baby in a white velour babygrow?! Totally dreamy. Whilst we’re not turning to bambinos for our fashion inspo we’re loving the optimism that the colour offers and in this week's blog we're going back to basics...

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Flower Power

If you’re an avid WSd  Instagram story watcher then you’ll have noticed that interspersed between snaps of carefully curated flat lays, beautiful newness and triumphant boomerangs are snippets that give an insight into the life of the buyer, the stylist and the leader...

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Candy Crush

My mum has the willpower of an ox but her one and only vice is Italian ice cream- she’s even been known to defiantly enjoy a scoop of the good stuff in Borough Market as snow fell around her. When on holiday in Italy it was imperative that we had two ice creams a day-...

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Tee Total

A week on and we’re still recovering from the emotional roller coaster that was the Royal Wedding. It remains the hot topic of the moment yet there are still so many burning questions-was their first dance Whitney Houston’s I Wanna Dance with Somebody, did they really...

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A Right Royal Knees Up

The countdown is officially on until the big day when “Cool Britannia” will once again come into its own with union jack bunting and street parties galore. With just one week to go until our Meghan and Harry tie the knot, royal wedding mania is officially in full...

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Bank Holi-Yay

Bank Holiday Weekend- everyone’s favourite three words. Whatever you’ve got planned, we’ve got the looks to match so get inspired with our selection of off-duty staples that will see you through the blissfully long weekend… The latest drop from Just Female has landed...

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Hope & Ivy

The fizz has been in full flow throughout April as this month my mum and dad celebrated their pearl wedding anniversary. So many memories have been made in those thirty years and even though they can’t remember my first word…there’s one thing they’ll never forget from...

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Primary Palette

Way back when in an iPad free world, a pack of Crayola crayons and a piece of paper were the lifeline of every parent. All hail the restaurants that provided these tools of distraction at the very moment of teetering hunger induced meltdowns or the colourful discovery...

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More Mosh than you can handle

The age old saying “April showers bring May flowers” may attempt to put a positive spin on the sogginess of the month but until I see evidence of those longed for blooms my main worry is the rain splashes on my St Tropez... However, by some miracle, this week that...

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Sartorial Serotonin

Big bird paved the way back in the 90s and Queen B showed us how it’s done in her infamous Lemonade video…cryptic crossword clue I hear you ask?! Nope, we’re talking yellow in our Easter weekend blog- this season’s colour du jour thanks to the SS18 runways and of...

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This One’s for you Lara Quin

In the classic Hollywood film It's a Wonderful Life an angel is sent from heaven to show the desperately frustrated Gorge Bailey what life would have been like if he had never existed. Thanks to Clarence the angel, George starts to realise how many lives he has...

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Channel your Inner Frida

At WSd every day is about empowering women, but Thursday was dedicated to celebrating the female force thanks to International Women’s Day. Although social media can often be a negative and somewhat scary space, this week its proved its worth thanks to the...

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Ain’t no hood like motherhood

One of the best pieces of advice my Nan has ever given me is to “always make sure you look after your hair, teeth and high heels”. Thanks to braces and a newfound love of Moroccan Oil I’m two thirds of the way there, but still holding out for the Manolo’s. Another...

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Spring may be on its way but for this week’s blog I’m casting my mind back to Saturday 23rd December 2017. Sarah, Maryanne and I were full of all the festive feels as we worked away in WSd HQ serving angels of the land as well as a lot of panicked men. As closing time...

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Return of the Mac

The mere mention of the word “anorak” probably conjures horror filled memories of geography field trips to the back of beyond wading through sludge to assess “the changing characteristics of a river”. Well fear not- windbreaker therapy can now commence thanks to the...

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Blush Crush

February is predominantly a code red situation. We barely whispered ‘Happy New Year’ when heart shaped lollipops and red roses began making an appearance and it’s been a heavy dose of scarlet fever ever since. At WSd we’re big fans of the crimson hue, I mean did you...

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Self Love Gift Guide

Oh February, how welcome you are! Corks are popping all over the land as dry January comes to a very welcome end and pinched purse strings breathe a mega sigh of relief at the prospect of a shorter month ahead. If January was a shade of blue then February is very much...

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Denim Daze

In 1969 a writer for American Fabrics magazine declared, “Denim is one of the world’s oldest fabrics, yet it remains eternally young”. The age-old fabric is one of the few in the fashion sphere that has established its own history… when books have been written and...

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