An exciting insight into all things WSd…

More than a store, a lifestyle.
Offering honest styling & advice from professional fashion stylist Sarah



What we’re loving..



It’s not what you wear, it’s how you wear it..

Wardrobe edit
Personal styling
Personal shopping
Pop up stores



Changing the World one carrier bag at a time..



Follow Sarah on instagram, and you will instantly fall in love with her.

We certainly did.

Not only will you laugh out loud at her funny anecdotes and hilarious images, but also for her gorgeous fashion inspo ( all available in the boutique obvs). Stocking brands from Cru London to Some Days Lovin , the shop is full of fabulous and unique pieces all hand picked by the lovely Sarah.

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Girl Power

At WSd every day is a celebration of women, but this week was an extra reason to shout about girl power thanks to International Women’s Day. In recognition of the business women of Hitchin, Sarah has joined forces with the wonder women of the town to create a film which brings everyone’s story together. The inspiring video is the brainchild of Anisha from Woodside Osteopathic Clinic in Hitchin via Media Bites.  This week we’ve gone back to the blog archives to re-share one of the most loved posts, ‘An Interview with a Stylist’ which tells the story of What Sarah did and the superwoman who runs it! 

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Emma Watson Wore the French Sneakers That Are About to Be Huge

We’ve noted before that Emma Watson’s fashion choices are inspiring not only because she has great style, but also because there’s a message behind her outfits of choice. She’s partnered with Zady to create a sustainable line of clothing, and now the actress is once again giving us major outfit envy, but with a special twist. Emma’s sneakers are by one of our favourite indie brands, Veja.

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